This is because Sony has several media outlets such as cameras, TV, mobile phones , games and much more. Sony is also a global company that serves worldwide, it has made successful franchises such as Spider man , Men in Black and Resident Evil. By producing a range of media outlets it provides plenty of cross media convergence and synergy for example producing a game of PS3 or Xbox for our film. This will help promote the film and bring in a wider range of audiences and therefore earn more of a profit.
There are other companies that could distribute our film such as:
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